Data Privacy Statement

Your personal data is used in compliance with the European General Data Protection Regulation and the Federal Data Protection Act. With this privacy policy we provide information about which personal data is collected and stored about you when you visit our site and use our online store. We also provide information about how your data is used and what rights you have with regard to the use of your data:

1. Purpose of and legal grounds for the processing of personal data

Your personal data is processed based on the following purposes and legal grounds:


1.1 Contractual relationship pursuant to Art. 6(1) lit b DS-GVO

We use the personal data you have voluntarily provided (name, address, date of birth, e-mail address) in accordance with Section 6, para. 1 lit. b DS-GVO to process contractual orders, to open a customer account or as part of pre-contractual measures.

1.2 Legitimate interest pursuant to Art. 6(1) lit. f DS-GVO

Based on legitimate interest pursuant to Art. 6(1) lit. f DS-GVO, we process the required data for the following purposes:

- In order to process orders and promotions, when necessary we will forward the required data to specialized service providers (IT, payment and logistics service providers, suppliers, call centers, parcel delivery services, letter shops) and to 21sportsgroup GmbH, 21run GmbH and mysportgroup GmbH. The data may only be stored and used by these service providers in order to perform their tasks. In the case of order processing, this processing is carried out in compliance with the regulations for order processing pursuant to Art. 28 DS-GVO.
- We process address and order data for our own advertising purposes, market and opinion research purposes, competitions, as well as for the promotional offers of our partner companies from various industries (charities, financial service providers, etc.) and carry out advertising scoring for interest-based advertising. Of course, you have the right to object at any time to the use of the data for advertising purposes / scoring or for market and opinion research purposes. Notification to this effect in written form sent to the contact information under point 6 (e. g. e-mail, fax, letter) is sufficient.
- Your e-mail address and telephone number are used for communication as part of order processing (confirmation of order and shipment, queries, notification of delivery, processing of supplier complaints). When goods are delivered by our shipping service providers (in particular DHL), we will forward your e-mail address to the shipping service provider for communication during the delivery process. You may object to the use of your e-mail address at any time. Notification to this effect in written form sent to the contact information under point 6 (e. g. e-mail, fax, letter) is sufficient.


1.3 Consent pursuant to Art. 6(1) lit. a DS-GVO

When you select the payment option "Purchase on Account or Installment Purchase via Klarna", you consent to the transfer of the data to Klarna that is required for an identity and credit check (first and last name, address, date of birth, gender, e-mail address, telephone number and IP address). The data provided is evaluated by Klarna using mathematical-statistical methods and a data exchange is carried out with other companies and credit reference agencies if there is legitimate interest. Here you will find out more about Klarna’s Privacy Policy.
You can revoke your consent to the use of your personal data by Klarna at any time. If you wish to exercise this right, please contact Klarna Customer Service.
However, Klarna will continue to be entitled to process, use and transmit this personal data in the event that it is necessary for contractual payment processing by Klarna’s services.

2. Use of data for advertising purposes

2.1 Newsletter

When you subscribe to our newsletter, you receive regular information on current offers, competitions, coupon promotions and partner offers from the companies in our group of companies (Planet Sports GmbH). You must be over the age of 16 to register for the newsletter. We use the so-called double-opt-in method, i. e. we will only send you a newsletter if you confirm our notification e-mail by clicking the link provided to confirm that we should activate the newsletter service. The personal data collected during registration for the newsletter along with your consent pursuant to Art. 6(1) lit. a DS-GVO will be used for the distribution of newsletters, to process your queries and for specific product recommendations based on legitimate interest pursuant to Art. 6(1) lit. f DS-GVO. For statistical purposes, we evaluate in anonymous form which links were clicked in the newsletter. This e-mail address is not passed on to third parties, but is only used to send our own newsletter.
You can revoke your consent to receiving the newsletter and to the processing of your personal data at any time via the Unsubscribe link in the newsletter or via [email protected].

2.2 Individual advertising tailored to your interests

The information you provide helps us to improve and tailor your shopping experience. We use existing information, such as receipt and read confirmations, order history, service history, date and time visiting the homepage, and products viewed. We use this information exclusively in pseudonymous form. The legal basis for this is Art. 6(1) lit f DS-GVO. Analyzing and evaluating this information enables us to improve our websites and our internet offering and to send you advertisement that could in fact be of interest to you. In this context, we will send you product recommendations via e-mail.

2.2.1 Product recommendations via e-mail
If we receive your e-mail address in connection with an order and if you have not objected to this, we reserve the right to regularly send you offers from our range of products and services in accordance with Sect. 7(3) UWG.
You will receive these product recommendations regardless of whether you have subscribed to a newsletter. In this way, we would like to inform you about the products we offer that may be of interest to you based on your recent purchases. If you do not wish to receive any product recommendations or any further advertising from us, you can object to this at any time. Notification in written form sent to the contact details provided under point 6 (e. g. e-mail, fax, letter) is sufficient. Of course, you will also find an Unsubscribe link in every e-mail.

2.2.2 Facebook Custom Audiences via customer lists
FTo continually enhance your shopping experience, we use the retargeting-tag Website Custom Audiences of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. In general, a non-reversible and non-personal checksum (hash value) is generated from your usage data, which can be transmitted to Facebook for marketing and analysis purposes. Any transmission of customer lists will only be carried out using the hash method; the legal basis for this is Art. 6(1) lit f DS-GVO.

3. Duration of data storage

We store data as long as it is being used for the respective processing purposes (e. g. contract execution, warranty, advertising purposes) and for the fulfillment of commercial and tax-related retention provisions pursuant to Art. 6(1) lit. c DS-GVO and Section 257(1) HGB and Section 147(2) AO.

4. Data transfer outside of the EU

Data processing is primarily carried out in Germany or in states of the European Union. If processing is planned in certain instances in third countries, this processing will only be carried out if the level of adequacy of data protection in the third country has been established by the EU Commission according to Art. 45 DS-GVO or based on EU standard contractual clauses.

5. Entity responsible for processing personal data

The entity responsible for processing personal data in accordance with the General Data Protection Regulation is Planet Sports GmbH, Flößergasse 4, 81369 Munich, e-mail address: [email protected], represented by the Managing Director Haiko Stüting.

6. Rights of disclosure and to lodge complaints

According to the General Data Protection Regulation, you have the right to receive free of charge any information pertaining to your stored data as well as the right to correction, deletion, limitation of processing, data portability and to lodge a complaint regarding your stored data. Please contact Planet Sports GmbH, Flößergasse 4, 81369 Munich or send an e-mail to [email protected].
You can contact our data protection officer at [email protected].
Moreover, you have the right to lodge a complaint with our supervisory authority concerning data privacy.

7. Information on your right to object pursuant to Art. 21 DS-GVO

For reasons arising out of your particular situation, you have the right at any time to object to the processing of any personal data relating to you, according to Art. 6(1) lit. f DS-GVO.
Moreover, you have the right to object to the processing of personal data for direct marketing purposes.
Notification to this effect in written form sent to the contact information under point 6 (e. g. e-mail, fax, letter) is sufficient.

8. Data security

We take technical and organizational measures to protect the privacy of the users of our website and the connected systems. To ensure the secure transmission of personal data, we use the SSL 3.0 encryption protocol (RSA-2048 is used as the underlying encryption method for the public key infrastructure). This method is used successfully throughout the entire World Wide Web. All personal data (name, address, payment information, etc.) is encrypted and thus transmitted securely on the internet. You will recognize it by a symbol (closed padlock) in the window bar of your browser, indicating that you are currently located in a secure area.

9. Use of cookies

When visiting our website, information is stored on your browser in the form of a cookie (small text files). This stores information pertaining to your use on the website (identifier ID, date of visit, etc.). With these cookies, we facilitate the use of our online offering through various service functions (for example the recognition of previous visits) and can thus tailor our internet offering to better suit your needs. Cookies from the following providers may be used:

  • Google Analytics
  • Google Analytics
  • Google Adwords (SEA)
  • Doubleclick – floodlight (SEA)
  • Criteo (Retargeting)
  • Google Remarketing (Retargeting)
  • ProductsUp (PSM Tool)
  • FitAnalytics (Größenberater)
  • Epoq (Product recommendation Engine)

You can prevent the storage of cookies and delete existing cookies by making the appropriate settings in your browser. The help function of most browsers explains how to make these settings. If you do not accept cookies, this might limit the service functionality of the internet offering. For this reason, we recommend leaving the cookie function switched on.
We use cookies from third parties for retargeting and remarketing technologies to optimize our web presence as well as for interest-based marketing purposes. The stored browsing behavior is analyzed using an algorithm so that subsequently targeted interest-related product recommendations can be displayed in the form of banner advertisement of advertisements on third-party websites. The usage profiles in pseudonymous form are not merged with personal data without the separate explicit consent of the person concerned.
You will find comprehensive information on how to deactivate cookies on numerous browsers on the following websites: youronlinechoices, Network Advertising Initiative and / or Digital Advertising Alliance. There you also will find information on how to delete cookies from your computer as well general information on cookies:

9.1 Criteo

This website uses the technology of Criteo SA, 32 Rue Blanche, 75009 Paris, France, and Google Inc. to collect and store information about the browsing behavior of website visitors in anonymous form for marketing purposes. The browsing behavior stored in cookies is analyzed using an algorithm, so that subsequently targeted product recommendations can be displayed in the form of banner advertisement or advertisements on third-party websites. In addition, the data collected will be used to tailor the design and optimization of the internet offering. A direct personal reference is excluded as the IP addresses are not stored. The tracking tools are not used to collect personal information about you without you noticing, to transmit such data to third-party providers or marketing platforms, or to link the data with your personal data (name, address, etc.). You can opt out of the anonymous analysis of your browsing behavior by clicking on the Criteo deactivation links on https://www.criteo.com/privacy/.

9.2 DoubleClick by Google
DoubleClick by Google is a service of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). DoubleClick by Google uses cookies to display advertisements that are relevant to you. Your browser will be assigned a pseudonymous identification number (ID) to check which ads appeared in your browser and which ads were viewed. Use of the Google DoubleClick cookies allows Google and its partner websites to display ads based on previous visits to our or other websites on the internet. Google DoubleClick cookies do not contain any personal data. Occasionally, the cookie will contain an additional, anonymous identifier to identify a campaign that a user previously encountered. This prevents conclusions from being drawn about the web behavior of a specific person.

The information generated by cookies is transmitted by Google for evaluation to a server in the USA and stored there. Google participates in the Privacy Shield Program of the European Union and the United States. The data collected will be evaluated only for statistical purposes and in anonymous form. A transfer of the data by Google to third parties takes place only in accordance with legal regulations or in the context of order data processing. Google will not merge your data with other data collected by Google. By way of an exception, however, this is a possibility if you are actively logged in to your Google account.

You can prevent the collection of the data generated by the cookies and the data related to your use on websites being sent to Google as well as prevent the processing of this data by Google by using the following link http://www.google.com/settings/ads to make the appropriate settings.

9.3 Google Adwords and Conversion Tracking
DThis website uses the “Google AdWords” online advertising program and Google AdWords conversion tracking. The conversion tracking cookie is stored when a user clicks on an ad displayed by Google. Cookies are small text files that are stored on your computer system. These cookies lose their validity after 21 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user has clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Thus, cookies cannot be tracked through AdWords advertisers' websites. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Customers are informed of the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. They do not, however, receive information that personally identifies users. If you do not want to participate in tracking, you can opt out of this usage by disabling the Google Conversion Tracking cookie from your internet browser under User Settings. You will not be included in the conversion tracking statistics
Please go to the following internet address for more information on Google’s privacy policy: http://www.google.com/policies/privacy/

9.4 Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies,” text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
In the event that IP anonymization is activated on this website, your IP address will be shortened by Google, however, within member states of the European Union or other countries participating in the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website to compile reports on website activity and to provide the website operator with other services related to website and internet use.
The IP address of your browser transmitted by Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; however, we point out that in this case you may not be able to fully use all the functionality of this website. In addition, you can prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link https://tools.google.com/dlpage/gaoptout?hl=en-GB.
It must be noted that this website uses Google Analytics with the extension “_anonymizeIp()” and therefore IP addresses are processed only in shortened form to exclude a direct personal reference.

9.5 New Relic
We use the New Relic service of New Relic Inc. to check the functionality and performance of our web offering. Your browser connects to New Relic and temporarily places a cookie to analyze, for example, the loading times of individual page components. The data is transmitted to a New Relic server in the USA where it is aggregated and evaluated in such a way that it cannot be linked to individual users. Information pertaining to individual hits is collected only in special instances such as for unusually high load times. However, an identification of the user is not provided in these cases. New Relic complies with the privacy provisions of the EU-US Privacy Shield Agreement and is registered with the US Department of Commerce Privacy Shields Program. The purpose and scope of data collection and how New Relic processes and uses the data, as well as ways to protect users' privacy, can be found under New Relic's privacy notices: https://newrelic.com/privacy-shield and https://newrelic.com/privacy.

9.6 Facebook Custom Audiences
This website uses the retargeting-tag Website Custom Audiences of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. In general, a non-reversible and non-personal checksum (hash value) is generated from your usage data, which can be transmitted to Facebook for marketing and analysis purposes. The Facebook cookie is addressed by Website Custom Audiences. Please see Facebook’s privacy policy for further information on the scope and purpose of data collection and further processing and use of data by Facebook and your settings to protect your privacy, which are available under Facebook Website Custom Audiences (click here) and Facebook Privacy (click here). If you do not want data collected by Custom Audience or if you object to the use of Facebook Website Custom Audiences, you can deactivate this here.

10. Social Plugins

Our website uses social plugins of the social networks Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, Twitter, Inc., 795 Folsom St., Suite 600 San Francisco, CA 94107, USA, Google Inc., 1600 Amphitheatre Parkway, Mountain View, California, 94043, USA , Pinterest, Inc., 635 High Street, Palo Alto, CA, USA and Instagram.
These plugins are located on our product page and are deactivated in their initial state. If you click on the respective button, you will be prompted to log in to the social media provider in a new window. In this instance, a cookie is placed on your computer. If you do not click the button or are not logged in to the social media provider, no cookie will be placed on your computer.
If you are a user of the respective social media provider, are logged in and click on the button, this information will be transmitted to your profile with the respective social media provider. If you interact with the plugins, for example, when you click on the Facebook "Like" button or leave a comment, the corresponding information will be transmitted directly from your browser to the social network and stored there. For the purpose and extent of the data collection and the further processing and use of the data by the provider as well as your related rights and settings options for the protection of your privacy, please refer to the privacy policy of the following providers:



Stand: 24.04.2022