function openOverlay() {
  if (jQuery('#brandshop_video_wrapper').length == 0) {
    jQuery('body').append('<div id="brandshop_video_wrapper"></div>');
  }
  jQuery('#brandshop_video_wrapper').html('<div class="hidden"><a href="#brandshop_video" id="brandshop_video_trigger">Brandshop Video</a><div id="brandshop_video">You need <a href="http://get.adobe.com/flashplayer/">Adobe Flash Player</a> to view this video!</div></div>');

  var flashvars = {
      videoURL: customURL,
      width: 720,
      height: 405,
      buttonstat: false,
      button: '0,407,348,108',
      videoSkin: '/mediaplayer/SkinOverPlaySeekMuteFullscreen.swf',
      allowFullScreen: true,
      navbar: 'hidden'
    };
  var params = {
      allowfullscreen: true
    };
  var attributes = {};

  swfobject.embedSWF("/mediaplayer/cs_flvplayer.swf", "brandshop_video", flashvars.width, flashvars.height, "9.0.0",false, flashvars, params, attributes);
  
  var video_btn = jQuery('#brandshop_video_trigger');
  video_btn.fancybox({
    'transitionIn'    : 'none',
    'transitionOut'   : 'none',
    'autoDimensions'  : false,
    'height'          : 405,
    'width'           : 720
  });
  video_btn.trigger('click');
}