In 1916 we created the original sneaker. (Or as we like to say...the first feel-like-everyday's-a-Saturday shoe.) But that was a lot for a tag-so we called it the Champion. Little did we know, on legends and icons, our rubber-soled-wonder would dance through the decades to become a true-blue American go-to. The Champion led our almost 100-year legacy of keeping it light. And today, our feel-good style shapes everything we make-for life, play, and the passionate pursuit of happiness.