PUMA, nowadays one of the most well known sport-lifestyle brands, arose 1948 out of an easy but outstanding idea: Rudolf Dassler began to develop soccer shoes with removable studs. Today the brand stands for more than soccer shoes. PUMA has become one of the worldwide most desired sport-lifestyle brands. Still deeply rooted in the world of sports and intrinsically tied to the unforgettable sport achievements of prominent athletes who made history in the arenas of the world, PUMA develops products which represent this world in a fascinating way and boost one's own achievements.

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