Unhappy with the existing and available products at the time, Rob designed a surf leash that reached new quality standards and was consequently able to meet the demands of the famous Hawaiian waves. This high quality requirement of the products also played a decisive role in naming the company - Da kine means "the best" in Hawaiian dialect. In the years to come Dakine became a highly recognized accessories producer on the boardsport scene and has continually set new and exciting trends through innovative products and top-class designs. Exceptional athletes of different backgrounds including surfing, kitesurfing, skateboarding, snowboarding, and mountainbike freeriding love Dakine's products just as much as the kids in the streets all around the globe.