When we first started this brand in the year 2001, we wanted to build a brand independent of external investments in order to be able to develop the idea without having to compromise. We love jeans, a passion we share with everyone who mourns a pair of worn out jeans as a close friend. Jeans share the same soul and attitude as music. The inspiration springs from the same passion and the same dreams. Nudie is "the naked truth about denim". Besides leather, only denim has the ability to age so beautifully - formed by its user into a second skin. Indigo is the living colour that fades together with the lifestyle. The longer it lives, the more character and attitude it gets. The philosophy of Nudie Jeans is to become part of your dreams. Nudie Jeans is part of a way of thinking, a concept and a passion. Our products are carefully made in Italy, with the best denim quality, the best laundries and with extra value in detail. The jeans are made with love and passion for real denim lovers.