Billabong: Global boardsports lifestyle
Burleigh Heads - the surfer's stronghold in South Eastern Australia. There Gordon Merchant founded 1937 the enterprise Billabong. A simple board short for a couple of surfer friends was the first step towards a worldwide success story. Billabong has developed from a mere surf brand to the worldwide most successful boardsports-lifestyle brand at present. This lifestyle is also experienced by numerous Billabong team drivers like the snowboarders Jamie Anderson and Wolle Nyvelt or the surfers Joel Parkinson and Taj Burrow. With international events like, amongst others, the Billabong Air & Style Innsbruck and six events within the surf world cup, Billabong offers the athletes a platform so that they can indulge their passion and make it experienceable for others.