O'Neill is a Californian surf, snow and lifestyle brand founded in 1952 when a young guy named Jack O'Neill was inspired by his passion for surfing to beat Mother Nature at her own game. Pioneering the industry with the first-ever neoprene suit, Jack found a way to prolong his surf time in the cold waters of northern California. Shortly after, he opened the garage doors to the world's first surf shop in Santa Cruz. Jack's genuine vision to create and produce functional and innovative surf products still is at the centre of all company activities. O'Neill's core value - innovation in style and technology - has resulted in the brand's uncompromising commitment to the further development of action sports. From the first-ever neoprene suit and surf leash to the world's first seamless boardshorts and groundbreaking wearable technologies, O'Neill's hunger for innovation keeps pushing the company ahead.