Founded in 1986, ETNIES was the first skate shoe and street wear label in the world to be owned by a skateboarder, Pierre Andre Senizergues. But that is far from the whole story, because the popular brand based in Huntington Beach also produced in the Natas the very first pro-model skate shoes on skating history. Thanks to popular models like the Ollie King, Rap High-Top or the Classic Lo-Cut, it has also had a lasting effect on the technical performance of the skate shoes that we know and love today. Bit ETNIES is far from being satisfied, and in future will continue to pay attention to top quality products which will help to raise the crossbar even more in the world of action sports. With this in mind, ETNIES works closely together with superstars such as Ryan Sheckler, Jamie O'Brien or Kyle Loza; in addition to these sporting greats, the company supports a large number of team performers from skateboarding, snowboarding, surfing, motocross and BMX.