adidas is synonymous for competence in all kinds of sports around the globe.
For a long time, the vision of founder Adolf Dassler has been reality and his company philosophy has become a guideline for subsequent generations.
The idea was as simple as it was brilliant: Every sportsman and woman should have access to the best possible equipment for his or her individual needs.
It all started back in 1920 when Adi Dassler used the few materials available after the World War I to create the first pair of adidas shoes. Today, the adidas product range offers everything from shoes to clothing to accessories for activities such as basketball, football and fitness as well as products for an active lifestyle.
The adidas passion for sports and an active lifestyle has been key in making the company the biggest supplier of sports shoes and sportswear in Europe to date.